Citi

CONTEXT :

Citi Entertainment, designed to take the once out of once-in-a-lifetime, is a unique program offering exclusive experiences and access to Citi credit cardmembers. G3 Marketing has helped Citi card create and launch Citi Entertainment’s Sports program, creating exclusive cardmember events and added-benefits for cardmembers at existing events, ranging from VIP hospitality at PGA tour events to creation of the Citi Hoops Classic, a college basketball showcase held at Madison Square Garden and broadcast nationally. G3 Marketing has also helped Citi with talent acquisition and content development & distribution.